Register for
October 23rd 2024
Bigger, Better & 100% Virtual
Back at it again for the 4th year going
Join 10,000 Marketers and Leaders
Live Sessions. Workshops. Innovative Tactics.
Hear from these companies
Be a part of the #1 learning resource for demand gen marketers.
What can I gain from this event
What You'll learn
- Experimenting with new channels
- Running more effective campaigns
- Building demand gen strategies
- Marketing in a down economy
- Evaluating new marketing
Forget the fluff and get real tactical at DEMAND 2024
Marketing budgets are tight, teams are lean, and the targets remain unchanged. Same story, different day. The good news? The era of ‘bull***ters’ is coming to an end. At DEMAND marketers are stepping up, pushing back, and getting real tactical, no fluff.
Steal new ideas and playbooks you can implement tomorrow.
Forget the fluff and get real tactical at DEMAND 2024
Learn what the best B2B marketers we know are doing to deliver real results.
Steal new ideas and playbooks you can implement tomorrow.
4 tracks: Story and Messaging, Channels and Reach, Enablement and Activation, and TAM and Audiences.
Speakers
Join some of the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of.
Agenda Sneak Peek
Keynotes
All times are listed in PT.
- 9:10 AM
The end of digital attribution
The death of 3rd-party cookies, the introduction of new privacy laws, the rise of ad blockers, and the domination of zero-click content spells the end of a trackable era in the digital marketing world. Rand will show what’s changing in the world of attribution and how to measure marketing in the future.
Rand Fishkin
TRACKS
Tactical session for every B2B marketer.
STORY AND MESSAGING
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
Trinity Nguyen
STORY AND MESSAGING
Why Zero-Click Marketing is the Future
Rand Fishkin
STORY AND MESSAGING
How Brand Marketing is the Critical Growth Lever for B2B Marketing
Liam Moroney
STORY AND MESSAGING
How to Write High Converting Ads with Next to No Effort
Eden Bidani
CHANNELS AND REACH
How a Team of 4 Marketers has Driven $4M in Inbound Pipeline this Year (So Far!)
Tara Robertson
CHANNELS AND REACH
How I Increased Marketing-Influenced Revenue by 2.8x as a Team of One
Some of my data:
I increased Sales Qualified Leads by 380% YoY
I increased marketing-influenced revenue by 2.8x YoY
Small marketing teams (and teams of one) with a lean budget simply cannot take the same approach to marketing the larger, more established teams can.
While small teams may not have abundant human and capital resources, they can use their agility and creativity to grow sustainably – and stand out.
We’ll take a trip through classic Mary-Kate and Ashley movies and translate their stories into a blueprint for high-growth marketing.
This isn’t a talk about quick wins and “guerrilla” approaches but instead a blueprint of tactical ideas for long-term scalable success. “It Takes Two” things to be effective: an understanding of company and marketing goals, and the ability to learn quickly from early results.
The tactics I’ll discuss include, for example:
- Building a sustainable but lean content marketing engine
- Paid media strategies to stretch dollars further
- Leaning into social media for awareness
- Finding niche communities where your target audience lives
- Using data to prioritize “next best steps”
Attendees will walk away with new ideas they can start acting on in a “New York Minute.”
Eryn Lueders
CHANNELS AND REACH
How I Multiplied My Website Traffic By 24x in 30 Days
Marcel Santilli
CHANNELS AND REACH
How I Scaled My SaaS Clients' Remarketing Performance by 100X
Silvio Perez
CHANNELS AND REACH
How I Hit 80K Followers on LinkedIn with 75% of Them in My ICP
Adam Robinson
CHANNELS AND REACH
How to Drive Growth Without Spending a Ton of Cash
Jason Widup
CHANNELS AND REACH
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers
Trust is a scarce commodity, especially among skeptical IT buyers. Traditional demand generation tactics often fall short. From my four years of relentless, hands-on, and in-depth qualitative customer research, I’ve learned that understanding and addressing the unique challenges and needs of IT professionals is key.
In this session, I’ll share how doubling down on qualitative customer research has helped me bridge the gap between tech marketers and hard-to-reach IT buyers, fostering genuine relationships that drive both new and returning business. We’ll dive into the power of cultivating true communities within the tech sector—spaces where authentic engagement and trust must take center stage.
Through real-world insights and actionable tactics, I’ll demonstrate how this customer-centric strategy not only enhances credibility and loyalty but also proves to be a more cost-effective and impactful way to generate demand. Join me as I give you my secrets and the tools to create meaningful connections with buyers to drive sustained business growth.
Dani Woolf
CHANNELS AND REACH
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
Neil Patel
ENABLEMENT AND ACTIVATION
From $1M to $30M: The Marketing-Sales Synch Strategy that Delivered
Slide 1: Results Showcase $30M/Yr ARR, up from $1M over 2 years 400+% Increase in Organic Site Traffic YoY 1,750+% Increase in Organic Social Media Engagement YoY
Slide 2: Critical Importance of Marketing-Sales Alignment Introduction to the presented results and their significance Brief overview of why aligning Marketing Ops with Sales is crucial
Slide 3: The 50Kft Strategy Key strategies implemented for synching Marketing Ops with Sales Importance of coordinated messaging and campaign alignment
Slide 4: Tactics & Techniques: Lead Gen, Coordination & Communication Specific tactics used to enhance lead generation Tools and processes that were synchronized between marketing and sales teams Methods used for effective lead nurturing Personalization techniques that increased engagement and conversions
Slide 5: Before and After Analysis Comparison of KPIs before and after implementation Visual representation of growth in ARR, site traffic, and social media engagement
Slide 6: The Playbook – Replicating Results Step-by-step guide on how attendees can implement similar strategies Key actions to take for immediate results Recommended tools and resources
Slide 7: Caveats, Challenges, and Lessons Learned Common pitfalls and how to avoid them Lessons learned from both successes and failures Slide 8: Q&A & Wrap-up Open floor for questions from attendees Encouragement to start implementing the shared strategies
Dave Savoy
ENABLEMENT AND ACTIVATION
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
Learn how we cut our cost per lead (CPL) by 53% on LinkedIn ads last year — and come away with actionable CPL-reducing strategies to try in your own campaigns.
In this session, Lumar’s Senior Content Lead Sharon McClintic will share audience targeting, bidding, content, and campaign strategies that helped her significantly reduce CPL on LinkedIn lead generation campaigns. We will discuss topics including:
- How to create hyper-targeted audiences based on your ad offer/content
- Ad targeting criteria combinations
- Bidding strategies aligned to geographic CPC/CPL data
- A/B testing ad creatives
- How to align campaign and content/event calendars for maximum results
Sharon McClintic
ENABLEMENT AND ACTIVATION
Influence with Influencers, but Don’t Call Them Influencers
- Rule #1 They’re not influencers selling a shirt, don’t treat them like that
- Clarity on your goals for each activity to leadership
- Comms with creators to ensure success
- How to interact, what to control, what to let happen
- Outcomes, results, expectations
- Content Repurposing through ads, social posts, sales outbound, etc
- How to keep the relationship going
Joseph Barringhaus
ENABLEMENT AND ACTIVATION
The Demand Conversion Blueprint: Tips, Tools, and Tactics To Create More Pipeline
Brandon Redlinger
TAM AND AUDIENCES
How Far Is Too Far? The Ethics of Personal Data Without Consent
Clark Barron
TAM AND AUDIENCES
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
Maximize pipeline potential with targeted, tested demand strategies that integrate online + offline tactics. In this session, you’ll get actionable advice on how to create personalized, high-impact campaigns that are aligned with your sales team to get the most out of your efforts.
Heidi Vandermeer
Alicia Grant
TAM AND AUDIENCES
2X Revenue from Dream Accounts with Paid Social
Driving 2X the revenue from paid social by using an account list vs. industry targeting and using B2C style ads on Linkedin and Meta
Tim Davidson
TAM AND AUDIENCES
Software Buying and Selling in the Age of AI
