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October 23rd 2024
Bigger, Better & 100% Virtual
Back at it again for the 4th year going
Join 10,000 Marketers and Leaders
Live Sessions. Workshops. Innovative Tactics.
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Be a part of the #1 learning resource for demand gen marketers.
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What can I gain from this event
What You'll learn
- Experimenting with new channels
- Running more effective campaigns
- Building demand gen strategies
- Marketing in a down economy
- Evaluating new marketing
Forget the fluff and get real tactical at DEMAND 2024
Marketing budgets are tight, teams are lean, and the targets remain unchanged. Same story, different day. The good news? The era of ‘bull***ters’ is coming to an end. At DEMAND marketers are stepping up, pushing back, and getting real tactical, no fluff.
Steal new ideas and playbooks you can implement tomorrow.
Forget the fluff and get real tactical at DEMAND 2024
Learn what the best B2B marketers we know are doing to deliver real results.
Steal new ideas and playbooks you can implement tomorrow.
4 tracks: Story and Messaging, Channels and Reach, Enablement and Activation, and TAM and Audiences.
Speakers
Join some of the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of.
Agenda Sneak Peek
Keynotes
All times are listed in PT.
9:05AM
STORY AND MESSAGING
Why Zero-Click Marketing is the Future
The digital world has become a zero-click world. Traffic referrals from every major network have fallen precipitously. Searchers and browsers expect native content and instant answers. Brands, especially those looking to gain a foothold in the ruthless competition for web traffic, are left struggling for scraps.
A mindset shift is needed—marketers can’t be stuck optimizing for clicks, measuring impact based on referral traffic and single-visit conversion rates. The old tactics are dying. To survive, marketers must prioritize earning engagement and growing audiences on the platforms themselves. We have to conform to new algorithmic rules and new user expectations—that’s where Zero-Click Marketing comes in. In this presentation, Rand will show how it works, why it’s needed, and how to apply this tactical shift to every channel and campaign.
Rand Fishkin
TRACKS
Tactical session for every B2B marketer.
9:25AM
STORY AND MESSAGING
How to Write *Awesome* B2B Ads
Most marketers are already using customer quotes and testimonials in their ads. But even so, it’s still super hard to write ad copy that sounds authentic, connects deeply with your prospects, and encourages them to convert. In this talk, Eden will show you how you can use your customers’ own words to craft authentic, emotional copy that’ll lift your ad conversions higher – with next to no effort (whether you use AI or not).
Eden Bidani
9:45AM
Lead Gen That Works : 2 Proven Frameworks That Turn Content into Customers
Content has changed so much in the last 10 years. Content in 2024 is mostly corporate, commodity, copycat, and written by ChatGPT. In order to win in 2024 (and beyond), we have to embrace a new framework: Content IP. If you want reach, you must resonate. Here’s exactly how to do it.
Brendan Hufford
10:05AM
Break
10:15AM
STORY AND MESSAGING
How I Multiplied My Website Traffic By 24x in 30 Days
Join Marcel Santilli, CMO at Deepgram, on how he builds AI workflows with experts-in-the-loop to grow traffic from 37k to 1.5M unique visitors and leveraged automated warm outbound to convert that traffic into pipeline and revenue on autopilot.
Marcel Santilli
10:45AM
STORY AND MESSAGING
Founder-Led Marketing
Join Dave Gerhardt as he chats with startup founders who’ve made founder-led marketing a key part of their strategy. Whether you’re already doing it or trying to convince your company’s founder to get on board, this session will give you tactical ideas and real examples to take back with you. You’ll hear stories, tips, and specific tactics you can put to work right away.
Kait Stephens
Allison Whalen
Adam Robinson
Gil Allouche
Dave Gerhardt
11:15AM
STORY AND MESSAGING
Capturing Attention Over Leads: 2024 B2B Buyer Trends and 2025 GTM Strategies
Join us for a data-driven session as we unveil insights from analyzing over 20 million B2B website buyer journeys in 2024. Learn how to use first-party data to assess GTM performance and how AI can uncover buyer intent. We’ll discuss the shift from traditional lead generation to account-based experiences and how to use advanced tools and strategies to refine your approach, boost engagement, and drive strategic growth into 2025 and beyond.
Avishai Sharon
11:25AM
Break
11:30AM
STORY AND MESSAGING
F*ck It We'll Do It Live: Landing Page Audit Edition
Your sales team wants more leads, and you need to produce them through your paid media efforts, but you are not delivering.
Does this sound familiair? Why is this happening?
Your landing pages are failing, costing your organization’s pipeline, revenue, market share, and next year’s budget.
This session will uncover why your pages are failing and provide direction on creating successful landing pages that will drive quality leads for your sales team and more pipeline and revenue for your organization.
Jason Douglas
11:50AM
STORY AND MESSAGING
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
In today’s world of short attention spans and constant distractions, capturing buyer attention is harder than ever. Trinity will reveal how her team generated 25% of pipeline and 37% of revenue using signals-based GTM programs. By focusing on the right people, the right time, and the right message, she’ll show you how to stand out in the noise and hit your targets by sharing her internal playbooks, practical tips, and insights on messaging that resonates with today’s buyers.
Trinity Nguyen
12:10PM
STORY AND MESSAGING
How Brand Marketing is the Critical Lever for Growth Marketing
The old marketing playbook has stopped working, as the industry has fundamentally changed. While everyone is looking for the new strategy that will replace it, the answer actually lies in the old strategies that have been neglected in B2B.
Brand marketing is more than an unmeasurable strategy – it’s a highly strategic force multiplier that is the critical piece in activating demand generation and pipeline generation
Liam Moroney
12:30PM
Closing Remarks
Gil Allouche
9:25AM
CHANNELS AND REACH
How I Hit 80K Followers on LinkedIn with 75% of Them in My ICP
Adam will share the story of his journey from growing 1k-80k LinkedIn followers in just 18 months, with 75% of them falling within his ideal customer profile (ICP). He will explain how he co-created his product and go-to-market strategy with this engaged audience, offering insights and lessons learned along the way.
Adam Robinson
9:45AM
CHANNELS AND REACH
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
Where you’re focusing your marketing efforts and where you should be focusing your marketing efforts aren’t necessarily the same thing.
Stop wasting your marketing budget on ineffective strategies, in this session, Neil Patel will show you which channels generate the best ROI and how to leverage them for maximum results.
Neil Patel
10:05AM
Break
10:15AM
CHANNELS AND REACH
How I Multiplied My Website Traffic By 24x in 30 Days
Join Marcel Santilli, CMO at Deepgram, on how he builds AI workflows with experts-in-the-loop to grow traffic from 37k to 1.5M unique visitors and leveraged automated warm outbound to convert that traffic into pipeline and revenue on autopilot.
Marcel Santilli
10:45AM
CHANNELS AND REACH
3 Low Cost Ways To Drive High Demand
It’s much easier to grow a saas business when you have big investments and money to spend. However, investor money isn’t as easy to come by as it used to be – but that doesn’t mean there still aren’t great ideas and products that have product-market fit that should be widely adopted. The question is: how do we gain awareness with very little budget? Jason Widup is a B2B saas startup advisor and consultant and does this every day. Join him as he reviews several strategies for driving solid growth without spending a ton of cash.
Jason Widup
11:05AM
CHANNELS AND REACH
How I Scaled My SaaS Clients' Remarketing Performance by 100X
When it comes to B2B timing is half the battle and you need to stay top of mind. In this session you’re going to learn how to 100x your remarketing performance with a multichannel retargeting strategy across LinkedIn, Meta, YouTube, and X.
Silvio Perez, founder of AdConversion will show you step-by-step how to choose the best channels, create your audiences, allocate your budget, and walkthrough examples of effective ads. Get ready for all the screenshots and actionable takeaways.
Silvio Perez
11:25AM
Break
11:30AM
CHANNELS AND REACH
How I Increased Marketing-Influenced Revenue by 2.8x as a Team of One
Small marketing teams (or even teams of one) don’t have the luxury of big budgets or endless resources, but that doesn’t mean they can’t grow and stand out. In fact, their agility and creativity are huge advantages. In this session, we’ll take a fun spin through classic Mary-Kate and Ashley movies to outline a real blueprint for long-term, scalable success. It’s not about quick wins or flashy “guerrilla” tactics—it’s about smart strategies like building a lean content engine, making paid media dollars work harder, leaning into social, finding niche communities, and using data to make the best next move. You’ll walk away with fresh ideas you can put into action in a “New York Minute”.
Eryn Lueders
11:50AM
CHANNELS AND REACH
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers
Trust is a scarce commodity, especially among skeptical IT buyers. Traditional demand generation tactics often fall short. From Dani’s four years of relentless, hands-on, and in-depth qualitative customer research, she’s learned that understanding and addressing the unique challenges and needs of IT professionals is key.
In this session, she’ll share how doubling down on qualitative customer research has helped her bridge the gap between tech marketers and hard-to-reach IT buyers, fostering genuine relationships that drive both new and returning business. She’ll dive into the power of cultivating true communities within the tech sector—spaces where authentic engagement and trust must take center stage.
Through real-world insights and actionable tactics, Dani will demonstrate how this customer-centric strategy not only enhances credibility and loyalty but also proves to be a more cost-effective and impactful way to generate demand. Join her as she gives you her secrets and the tools to create meaningful connections with buyers to drive sustained business growth.
Dani Woolf
12:30PM
Closing Remarks
Gil Allouche
9:25AM
ENABLEMENT AND ACTIVATION
Influence with Influencers, but Don’t Call Them Influencers
In this session, Joseph will explore how to work with creators in a way that strengthens your brand rather than diluting it. He’ll cover how to set expectations, communicate with both leadership and creators, and foster long-term partnerships that feel authentic. You’ll also learn how to repurpose creator content across ads, social, and sales, ensuring every interaction enhances your brand and resonates with your target audience.
Joseph Barringhaus
9:45AM
ENABLEMENT AND ACTIVATION
The Path to $30M: The Revenue Marketing Approach to Explosive Growth
Join Dave as he shares how aligning marketing and sales fueled growth from $1M to $30M in ARR, a 400% jump in organic site traffic, and a 1,750% boost in social media engagement. He’ll reveal key strategies for syncing Marketing Ops with Sales, including coordinated campaigns, lead gen tactics, and personalized messaging. You’ll learn how to align tools, processes, and communication to create a seamless customer journey. Expect real-world examples, practical tips, and a playbook to help you replicate these results while avoiding common pitfalls.
Dave Savoy
10:05AM
Break
10:15AM
ENABLEMENT AND ACTIVATION
How I Multiplied My Website Traffic By 24x in 30 Days
Join Marcel Santilli, CMO at Deepgram, on how he builds AI workflows with experts-in-the-loop to grow traffic from 37k to 1.5M unique visitors and leveraged automated warm outbound to convert that traffic into pipeline and revenue on autopilot.
Marcel Santilli
10:45AM
ENABLEMENT AND ACTIVATION
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
Learn how Lumar’s Senior Content Lead, Sharon McClintic, reduced cost per lead (CPL) by 53% on LinkedIn ads—and walk away with actionable strategies to apply to your own campaigns. Sharon will dive into how to build hyper-targeted audiences based on your ad content, optimize ad targeting criteria, and align bidding strategies with geographic CPC/CPL data. She’ll also cover the importance of A/B testing ad creatives and how to synchronize your campaign with content and event calendars for maximum results.
Sharon McClintic
11:05AM
How RevOps Drives Human Conversations for Revenue
Ari Goldstein
11:25AM
Break
11:30AM
ENABLEMENT AND ACTIVATION
The Demand Conversion Blueprint- Tips, Tools and Tactics to Create More Pipeline
In the competitive world of B2B marketing, converting leads into loyal customers is an art and a science. The disconnect between marketing efforts and tangible sales results can be daunting. This presentation will delve into the critical components of an effective demand conversion strategy, offering practical insights and proven methods to increase conversion and create demand, today.
Tara Robertson
Brandon Redlinger
11:50AM
ENABLEMENT AND ACTIVATION
2025 Called. It Wants You to Crush Marketing.
Join Jessica Kezia and Ana Marturet for a candid look at what 2024 has revealed about B2B marketing and how 2025 is shaping up. This session will explore key trends from a benchmark report covering January to September, along with fresh insights from a survey of marketers about their expectations for 2025. We’ll discuss where to focus your efforts, what might be less effective going forward, and how to approach the year ahead with data-backed strategies.
Jessica Kezia
Ana Marturet
12:30PM
Closing Remarks
Gil Allouche
9:25AM
TAM AND AUDIENCES
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
With the introduction of sales and marketing intelligence tools that unmask website users without their consent, unprecedented opportunities for sales and marketing professionals are pushing the boundaries of user privacy & ethical responsibility.
This talk will explore the intersection of effective marketing and privacy invasion, scrutinizing how personal data, such as phone numbers, emails and LinkedIn profiles, are obtained and utilized.
We are at a crossroads, needing to balance innovative marketing strategies with the respect for individual privacy. This session will discuss the ethical implications of modern marketing tools and strategies, proposing a framework for ethical practices that respect consumer rights and maintain trust in the marketing profession.
This presentation invites industry leaders to redefine ethical marketing in our digital world, ensuring that our methods are both effective and respectful of privacy. Join this crucial conversation to champion ethical standards that ensure innovation does not compromise integrity.
Clark Barron
9:45AM
TAM AND AUDIENCES
Software Buying and Selling in the Age of AI
The SaaS ecosystem is continuing to grow, fueled by innovation in AI. While software buying was already shifting to mirror consumer-like shopping, this will only accelerate in the age of AI- where speed, personalization, and convenience are key. In this session, G2 CEO and co-founder Godard Abel will share trends happening across the software landscape and the state of B2B buying behavior today, and what SaaS vendors can do to adapt and succeed in the age of AI.
Godard Abel
10:05AM
Break
10:15AM
TAM AND AUDIENCES
How I Multiplied My Website Traffic By 24x in 30 Days
Join Marcel Santilli, CMO at Deepgram, on how he builds AI workflows with experts-in-the-loop to grow traffic from 37k to 1.5M unique visitors and leveraged automated warm outbound to convert that traffic into pipeline and revenue on autopilot.
Marcel Santilli
10:45AM
TAM AND AUDIENCES
2.3X Revenue from Dream Accounts with Paid Social
Driving 2X the revenue from paid social by using an account list vs. industry targeting with B2C style ads on Linkedin.
You’ll see the results and exactly why there was such a big increase in revenue.
The issues with LinkedIns industry targeting and how to create an account list or TAM (total addressable market) so every dollar is in front of companies your sales team would love to talk to. Finally, you’ll see ad concepts you can (and should) steal for your LinkedIn ads.
Tim Davidson
11:05AM
TAM AND AUDIENCES
Going MultiChannel - Tackling B2B Audiences on B2C Channels
In this session, Adi will walk you through how to connect with B2B audiences across all the right channels in 2024. You’ll learn strategies to personalize ads based on user behavior, tech stack, and role within the buying group. Adi will also share insights from successful B2C tactics, including why mobile-optimized ads are a must and how channels like Facebook and TikTok can play a surprising role in B2B. You’ll leave with practical tips to improve audience matching and drive more engagement across paid social channels.
Adi Hagag
11:25AM
Break
11:30AM
TAM AND AUDIENCES
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
Maximize pipeline potential with targeted, tested demand strategies that integrate online + offline tactics. In this session, you’ll get actionable advice on how to create personalized, high-impact campaigns that are aligned with your sales team to get the most out of your efforts.
Heidi Vandermeer
Alicia Grant
11:50AM
More Exciting Content Coming to You Soon
12:30PM
Closing Remarks
Gil Allouche
CLOSING REMARKS
12:30PM
Closing Rremarks
Gil Allouche
