How to build a demand funnel for your B2B SaaS startup

In this session

If you’re a marketer at a B2B SaaS company that has begun selling to the enterprise, you know your CEO will inevitably ask, “What’s marketing’s impact on generating sales pipeline?” The foundation to being able to answer that question with confidence is to set up your demand funnel’s measurement in a way that aligns with the reality of your market and selling activities. Join Tyler Durman as he explains how he set up’s demand funnel as its first growth marketer.

In his talk, you’ll learn how to:

  • Build the right funnel for your business
  • Make the stages of your funnel meaningful and airtight
  • Create buy-in across the organization for how to measure your team’s efforts

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