Demand KPI’s you should be measuring (and probably arent)
In this session
Traditionally, B2B marketers are measured on the basics – MQLs, SQLs, and sales pipeline. This leaves a huge gap in how marketers make good marketing decisions and how they align with the rest of the GTM team. In this talk, I am going to go over demand metrics that you should be measuring against, how to internally communicate these KPIs, and how to use them to make marketing (and larger GTM) decisions.