Demand KPI’s you should be measuring (and probably arent)

In this session

Traditionally, B2B marketers are measured on the basics – MQLs, SQLs, and sales pipeline. This leaves a huge gap in how marketers make good marketing decisions and how they align with the rest of the GTM team. In this talk, I am going to go over demand metrics that you should be measuring against, how to internally communicate these KPIs, and how to use them to make marketing (and larger GTM) decisions.

Up Next

How cutting fruit live on LinkedIn drove $3 Million in pipeline
Creative brand and product message testing like is 2023
Leveraging AI to personalize the B2B journey