From intruder to ally: a hacker’s guide to marketing on hard mode
In this session
You’re a marketer and have one mission: orchestrate successful campaigns that fuel qualified pipeline growth.
Buckle up, brave marketers. Get ready as we delve into the high-stakes world of marketing in cybersecurity.
In this insightful and irreverent presentation, hear tall tales and lessons learned from marketing on hard mode from a cybersecurity marketer. In this talk, we’ll explore how the mindset of a hacker can revolutionize your demand generation strategy in any industry, flipping challenges into opportunities, and transforming you from an intruder into a trusted ally.Attendees will walk away with these key takeaways:
- Thinking like a hacker
- Social engineering and psychology
- Infiltrating the Dark Funnel
- Ethical marketing
- Exploiting untapped niches