Customer stories that convert

In this session

Most marketers see the value in social proof, but they’re missing the mark. Case studies rarely get read, reviews are often pay-to-play, so how do you build trust with buyers who are self-educating more than ever. In this session, Dustin walks through how to map out your buyers questions, fears, and doubts at each stage of their journey, how to create impactful content for each stage, and why repurposing content is key when it comes to customer stories. There’s an entire hidden pipeline of deals that you’re losing due to lack of trust. It’s time to fix that.