How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
In this session
With the introduction of sales and marketing intelligence tools that unmask website users without their consent, unprecedented opportunities for sales and marketing professionals are pushing the boundaries of user privacy & ethical responsibility.
In this talk, Clark Barron, CEO of Ronin will explore the intersection of effective marketing and privacy invasion, scrutinizing how personal data, such as phone numbers, emails and LinkedIn profiles, are obtained and utilized.
We are at a crossroads, needing to balance innovative marketing strategies with the respect for individual privacy. This session will discuss the ethical implications of modern marketing tools and strategies, proposing a framework for ethical practices that respect consumer rights and maintain trust in the marketing profession.
This talk invites industry leaders to redefine ethical marketing in our digital world, ensuring that our methods are both effective and respectful of privacy. Join this crucial conversation to champion ethical standards that ensure innovation does not compromise integrity.