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Demand 2024

Software Buying and Selling in the Age of AI

In this session

The SaaS ecosystem is continuing to grow, fueled by innovation in AI. While software buying was already shifting to mirror consumer-like shopping, this will only accelerate in the age of AI- where speed, personalization, and convenience are key.

In this session, Godard Abel, CEO and co-founder of G2 will share trends happening across the software landscape and the state of B2B buying behavior today, and what SaaS vendors can do to adapt and succeed in the age of AI.

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