2.3X Revenue from Dream Accounts with Paid Social

In this session

Join Tim Davidson, VP of Marketing at B2B Rizz, as he breaks down how he drove 2X the revenue from paid social by using an account list instead of LinkedIn’s industry targeting with B2C-style ads. You’ll see the results and get a clear understanding of why this approach led to such a big jump in revenue. Tim will also dig into the issues with LinkedIn’s industry targeting and show you how to create an account list or TAM so every dollar goes toward companies your sales team actually wants to talk to. Plus, you’ll walk away with ad concepts you can (and should) steal for your own LinkedIn campaigns.