Bringing triggered and transactional email back into the marketers per-view

In this session

As marketers, we’re constantly searching for ways to drive engagement and nurture customer loyalty. The untapped potential of triggered and transactional emails, often set and forgotten by the development team, presents a unique opportunity to achieve these goals. In this session, you will learn about the crucial role these emails can play in fostering customer interactions, enhancing brand loyalty, and boosting deliverability rates.

Key Takeaways:

  1. Understand the difference between triggered/transactional emails and traditional marketing emails, and recognize their unique potential.
  2. Discover the impact of these emails on customer engagement, brand loyalty, and deliverability.
  3. Learn strategies for transitioning from a ‘set and forget’ approach to actively managing and optimizing these emails as a part of your marketing strategy.
  4. Explore real-life examples and actionable tips on how marketers can leverage these emails to drive better results.

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