Influence with Influencers, but Don’t Call Them Influencers
In this session
In this talk, Joseph, VP of Marketing of Sonrai Security, will walk you through how to work with creators in a way that strengthens your brand rather than diluting it. He’ll cover how to set expectations, communicate with both leadership and creators, and foster long-term partnerships that feel authentic. You’ll also learn how to repurpose creator content across ads, social, and sales, ensuring every interaction enhances your brand and resonates with your target audience.
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