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Demand 2024

How I Reduced CPL by 53%: Strategies for LinkedIn Ads

In this session

Learn how Lumar’s Senior Content Lead, Sharon McClintic, reduced cost per lead (CPL) by 53% on LinkedIn ads—and walk away with actionable strategies to apply to your own campaigns. Sharon will dive into how to build hyper-targeted audiences based on your ad content, optimize ad targeting criteria, and align bidding strategies with geographic CPC/CPL data. She’ll also cover the importance of A/B testing ad creatives and how to synchronize your campaign with content and event calendars for maximum results.

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