Going MultiChannel- Tackling B2B Audiences on B2C Channels
In this session
In this session, Adi Hagag, GM of MetaMatch will walk you through how to connect with B2B audiences across all the right channels in 2024. You’ll learn strategies to personalize ads based on user behavior, tech stack, and role within the buying group. Adi will also share insights from successful B2C tactics, including why mobile-optimized ads are a must and how channels like Facebook and TikTok can play a surprising role in B2B. You’ll leave with practical tips to improve audience matching and drive more engagement across paid social channels.
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