Blending Product-led Growth with a Sales-led GTM Motion

In this session

Every company is excited about PLG today, wondering how they can implement it as a new GTM motion. But even Product-led companies will eventually need to adopt a Sales-led motion.

Korina Edwards explains what PLG actually means, why this hybrid model is the future of SaaS, and give away proven strategies so you can blend both GTM motions at your own company.