How I Increased Marketing-Influenced Revenue by 2.8x as a Team of One
In this session
Small marketing teams (or teams of one) with a lean budget simply can’t take the same approach as larger, more established teams. But while small teams may lack abundant human and capital resources, they can leverage their agility and creativity to grow sustainably—and stand out.
In this session, Eryn Lueders, Head of Marketing at Basis Theory, will take you on a fun journey through classic Mary-Kate and Ashley movies, using their stories as a blueprint for high-growth marketing. This isn’t about quick wins or “guerrilla” tactics, but a practical roadmap for long-term scalable success. “It Takes Two” key elements to be effective: a clear understanding of your company’s marketing goals and the ability to quickly learn from early results.
Eryn will cover tactical strategies, including how to build a sustainable yet lean content marketing engine, stretch your paid media budget, lean into social media for awareness, find niche communities where your audience lives, and use data to prioritize your next best steps. Attendees will walk away with actionable ideas they can start using right away, in a “New York Minute.”