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Demand 2024

How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers

In this session

Trust is scarce, especially among skeptical IT buyers, and traditional demand gen tactics often fall short. After four years of in-depth customer research, Dani Woolf, Founder & CEO of Audience 1st, has learned that understanding IT pros’ unique challenges is key to building genuine relationships.

In this session, Dani will share how her customer research has helped bridge the gap between tech marketers and hard-to-reach IT buyers. She’ll also explore how building real communities within the tech sector fosters trust and boosts both new and repeat business. You’ll walk away with actionable tactics to create meaningful connections and drive sustained growth.

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