Building a B2B brand (the modern way)

In this session

Brand has always been important. But it’s even more crucial when creating a new market category.

Additionally, with all the changes coming to the B2B purchase cycle (g2 reviews, live demos, PLGs, Vendr etc) – a strong brand can make all the difference.

Join Dave Gerhardt, Gil Allouche, and Jason Widup as they discuss their experiences building B2B brands that stand out in new or crowded categories.

• How to create a brand that reflects your values and attracts great customers
• Creating a movement and audience as a precursor of building your product
• Building relationships and trust with potential buyers through authenticity
• Using your company story as the foundation of your brand