Moving from A/B Testing to Consistent Experimentation

In this session

Many marketers think website testing is just A/B testing headlines and CTAs. It’s hard to know where to expand once you’ve tested the usual suspects.

Sara Pion, Head of Marketing Strategy at Dandy and a seasoned CRO expert shares her approach to website testing, and how she created an offer that converted better than demo requests through consistent experimentation.

Up Next

Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Grow Your Audience With Shareworthy Content
How B2B Brands Can Use Creators To Build Awareness and Stand Out