Using Data to Build a Demand Generation Engine

In this session

Demand gen marketers often jump to tactics right away and prioritize the wrong areas to focus on. It’s tough to drive consistent revenue growth if you don’t have the right marketing foundation in place.

Shiv Narayanan, Founder and CEO of How to SaaS, gives away his proven frameworks you can use to build a data-driven demand generation strategy.

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Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
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How SaaS Brands Can Win in Commoditized Markets