Generate more pipeline in 2024 with product-led sales

In this session

PLG, AI, Product-Led Sales. There is an abundance of new technologies, frameworks, and best practices to build a modern go-to-market, but how do you make sense of it all. In this talk, we’ll present a maturity model to help you assess what growth levers to pull to hit your pipeline goals for 2024. This model will help you prioritize the strategies that will work best for your unique business, whether that’s using AI for mass personalized outbound campaigns, launching a freemium PLG offering, or equipping sales with PQLs and PQAs to drive a product-led sales-assisted motion.

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