How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term

In this session

With larger buying groups and increased interest in self-guided buyer experiences, the complexity of B2B marketing is increasing. Now with continued economic uncertainty, buyers aren’t even buying. The response from many businesses is to pull back budgets. LinkedIn’s B2B Institute thinks marketers should take a different approach – investing in marketing now means winning in the future.

In this rapid-fire session, you’ll hear 3 research-backed B2B marketing trends that will help your brand grow and win in the long term, like:

• Why you should be nurturing the 95%
• Why building memory might be more important than improving your product
• Why they never stop painting the Golden Gate Bridge (yes, this is relevant)