Leading a launch: how to make launches simple, collaborative and impactful

In this session

If you do it right, every single product launch can be an opportunity for connection – unifying your organization, pulling your prospects closer to purchase and cementing your value in your customers’ minds. Doing it right, however, is a science and an art that is hard to master. It requires you to speak the language of the product team one minute and then translate it for your sales team the next. You have to know how to set expectations, anticipate blockers, influence without authority, and a whole host of other skills that they just don’t teach you in school or anywhere else. In this session, I’m sharing my tried and true strategies, frameworks and tips for making the most of every launch. You’ll come away with everything you need to make your next launch your best one.

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