Data-driven ad copy optimization: how demand gen uses AI to boost ad performance

In this session

Join us in this engaging session as we explore how to transform generative AI into a performance-driven technology connected directly to your marketing goals and business results. Discover how advanced language models can be optimized to not only improve the content creation process but empower marketing teams to consistently produce on-brand content that actually drives more sales and Boost Ad Performance. Through real-world case studies, we’ll showcase how businesses across diverse industries have effectively implemented this AI-based performance-driven writing to improve ad performance. Gain practical strategies for integrating this technology into your demand gen team to drive meaningful business growth and maximize your bottom-line results.

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