Your guide to AI x marketing

In this session

Artificial Intelligence hit B2B marketers like a freight train this year, leaving us scrambling to recalibrate and adapt to new technologies amidst a period of economic uncertainty. With so much change coming so fast, it’s hard to know which way is up and which way is down when it comes to adopting AI. That’s where Justin Keller (SVP of Marketing, Drift) can help.

Justin has had a unique, front row seat to the evolution of AI in marketing over the last 20 years, and with this perspective, can provide you with context on how we got to where we are with AI today, as well as where we’re going. So, calm your AI nerves during Justin’s AI x Marketing session, where he’ll provide you with pragmatic tips and suggestions to get you headed in the right direction. Leave with the knowledge and confidence you need to stride towards an AI-powered marketing future.

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